Jasmine Romero Swim is officially back at European Wax Center in Santa Clarita for year two.
And honestly, this partnership reinforced something I’ve started to strongly believe:
Swimwear fits naturally into beauty and wellness spaces because women are already there investing in themselves.
They’re:
- preparing for trips
- getting vacation-ready
- refreshing their look
- or simply doing something that makes them feel good
And somehow, swimwear became part of that experience too.
Seeing swimwear in person changes everything
Shopping for swimwear online can feel intimidating.
A lot of women don’t really know:
- how something will fit
- how cheeky it is
- how supportive it feels
- or what the quality is like until they physically try it on
That’s what made the European Wax Center setup so interesting.
Women who may have never discovered Jasmine Romero Swim online suddenly had the opportunity to:
- see the suits in person
- feel the fabrics
- try on different styles
- and discover what actually worked for their body
What surprised me most
Women have been waiting for something like this! There are no more swimwear stores around and women are frustrated with misleading fabrics and fit from buying online- and they just give up. This collaboration is what they been waiting for!
Some were shopping for upcoming vacations.
Some needed a last-minute suit.
Some simply connected with the styles after seeing them in person.
And it reminded me how personal swimwear really is.
It’s one thing to scroll past a swimsuit online.
It’s another thing to:
- feel the quality
- see the colors in person
- and try on something that unexpectedly makes you feel good.
The setup
The setup itself stayed simple:
- curated swimwear rack
- branded signage
- countertop displays
- and direct ordering through the JRS website
The European Wax Center team helped guide customers through the process, creating a seamless shopping experience while clients were already there for beauty and self-care services.
More than just a pop-up
Being back for year two has opened the door to thinking even bigger about how swimwear can exist beyond traditional retail.
Beauty spaces, wellness studios, boutiques, resorts, and lifestyle-focused businesses all create environments where women are already thinking about confidence, travel, self-care, and feeling their best.
And swimwear naturally becomes part of that conversation.
Interested in carrying Jasmine Romero Swim?
If you own a beauty, wellness, or lifestyle space and are interested in offering a curated Jasmine Romero Swim rack experience inside your business, we’d love to connect.
👉 Inquire about becoming a JRS retail partner.
More than just swimwear
At the end of the day, women aren’t just shopping for swimsuits.
They’re shopping for:
- vacations
- confidence
- spa days
- experiences
- and the feeling of looking forward to something.
And sometimes…
discovering the right swimsuit happens where you least expect it.
xoxo,
Jasmine Romero